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Homeland Foods: Fruit to be Shared |
作者姓名:Laurie George Busuttil, Vahagn Asatryan, Susan Van Weelden, Grace de Gelder |
商品類型:Case (Field) | 商品編號:W25547 |
出版日期:2022/05/06 | 內容長度:8 頁 |
In January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, gourmet .....more
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Homeland Foods: Fruit to be Shared - Teaching Note |
作者姓名:Laurie George Busuttil, Vahagn Asatryan, Susan Van Weelden |
| 商品編號:W25548 |
出版日期:2022/05/06 | 內容長度:9 頁 |
Teaching note for product W25547.
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Scenic Floral: Go North Young Man? |
作者姓名:Laurie George Busuttil; Susan Van Weelden; Emma VanderPloeg; |
商品類型:Case (Field) | 商品編號:W25532 |
出版日期:2021/12/09 | 內容長度:7 頁 |
Ben Van Weelden, Manager of Scenic Floral, was considering providing direct-to-door delivery to Northern Ontario stores for its main customer, Metro Inc. Scenic was looking for ways to increase sales and profit, but also had its eye on providing coast-to-coast delivery of cut flowers in Canada, with the help of its partner-shareholder, Petals West. However, it would need to be advantageous for both Scenic and Metro to make this a viable option.
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Scenic Floral: Go North Young Man? - Teaching Note |
作者姓名:Laurie George Busuttil, Susan Van Weelden |
商品類型: | 商品編號:W25533 |
出版日期:2021/12/09 | 內容長度:7 頁 |
Teaching note for product W25532.
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Nuway Software: Making the New Way Sustainable - Teaching Note |
作者姓名:Susan J. Van Weelden; Laurie George Busuttil; |
| 商品編號:8B20M104 |
出版日期:2020/05/26 | 內容長度:17 頁 |
Teaching note for product 9B20M104.
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Nuway Software: Making the New Way Sustainable |
作者姓名:Susan J. Van Weelden; Laurie George Busuttil; |
商品類型:Case (Field) | 商品編號:9B20M104 |
出版日期:2020/05/26 | 內容長度:12 頁 |
Nuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not found a way to be consistently profitable. Therefore, the goal of Peter Neely, the company’s president, was to develop recurring revenue streams. The question was how best to accomplish this goal. Should .....more
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The Student Guide to the Case Method |
作者姓名:Laurie George Busuttil; Susan Van Weelden; |
商品類型:Note | 商品編號:9B18M128 |
出版日期:2018/09/06 | 內容長度:64 頁 |
A case analysis is an effective tool for teaching, learning, and most importantly, practising the art and science of management. The case method immerses students in real-life situations, allowing them to develop their business skills by analyzing realistic situations, applying business theories and tools, and making substantiated recommendations. However, working with cases is a pedagogical approach unfamiliar to most new business students and often .....more
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Banff Aspen Lodge: Evolving the Business Strategy - Teaching Note |
作者姓名:Laurie George Busuttil; Susan Van Weelden; |
| 商品編號:8B18M126 |
出版日期:2018/08/31 | 內容長度:13 頁 |
Teaching note for product 9B18M126.
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Student Guide to the Case Method: Note 2— Performing a Case Analysis |
作者姓名:Susan J. Van Weelden; Laurie George Busuttil; |
商品類型:Note | 商品編號:9B18M054 |
出版日期:2018/04/05 | 內容長度:9 頁 |
Case analysis is an effective tool for teaching, learning, and most importantly, practising the art and science of management. The case method immerses students in real-life situations, allowing them to develop their business skills by analyzing realistic situations, applying business theories and tools, and making substantiated recommendations for a course of action. However, working with cases is a pedagogical approach that is unfamiliar to most .....more
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Student Guide to the Case Method: Note 4—Preparing a Written Case Report |
作者姓名:Susan J. Van Weelden; Laurie George Busuttil; |
商品類型:Note | 商品編號:9B18M056 |
出版日期:2018/04/05 | 內容長度:13 頁 |
Case analysis is an effective tool for teaching, learning, and most importantly, practising the art and science of management. The case method immerses students in real-life situations, allowing them to develop their business skills by analyzing realistic situations, applying business theories and tools, and making substantiated recommendations for a course of action. However, working with cases is a pedagogical approach that is unfamiliar to most .....more
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